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VOLVER

Definición

Inversión publicitaria nominal (Cultura e industrias culturales)

inversión realizada en los medios. En la Ciudad de Buenos Aires, sólo se consideran los medios para los cuales se tiene información desagregada por jurisdicción: TV abierta, diarios y radio; en el total del país se incluyen también otros medios cuya información no puede ser desagregada por jurisdicción.